We are thrilled to welcome you to the Marketing Department at FBSU, home to the Bachelor of Marketing (BMK) program. Our program is thoughtfully designed to provide students with a comprehensive foundation in marketing, covering essential areas such as advertising, promotion, marketing plans, digital marketing, and integrated marketing communication. With this robust knowledge base, our graduates are fully prepared to excel in real-world marketing tasks and assignments across diverse industries.
Aligned with the Kingdom of Saudi Arabia's Vision 2030, the Marketing Department is dedicated to cultivating high-quality graduates equipped with the skills and expertise needed to meet the demands of both national and international markets. Through our dynamic curriculum and hands-on approach, we empower students to contribute to the Kingdom’s transformative goals, fostering innovation and competitiveness in the global marketplace. Additionally, we prepare our students to confidently pursue advanced studies at the graduate level.
I encourage you to explore our website for a closer look at our program, faculty, and the wealth of opportunities we offer. Let us be your partner in building a successful and fulfilling career in marketing!
Join us in shaping the future of marketing excellence in Saudi Arabia and beyond!
Yousaf Ali, PhD
Associate Professor and chairperson
a) provide undergraduate students quality higher education in Management, Marketing, and Entrepreneurship,
b) develop in student’s management and marketing skills through coursework and practical experience,
c) provide synergistic knowledge and solutions between academia and industry, and
d) enrich the students’ academic experience with global perspective and awareness of their leadership role in regional development.
a) Provide students with a broader knowledge of Marketing and Logistics.
b) Provide students with the knowledge and tools required for meaningful and successful careers.
c) Prepare students for management and technical responsibilities.
d) Prepare students for further studies in graduate schools.
e) Provide the educational background for various professional certification examinations such as Certified Marketing Analyst, Certified logistics Manager, etc.
Upon completion of the BMK program, students will be able to
a) Understand of technical and quantitative aspects of marketing.
b) Conduct marketing research and base all decisions on statistical information.
c) Use improved marketing communication skills.
d) Understand professional and ethical issues relevant to marketing.
Program Requirements
In order to graduate with a bachelor’s degree in Marketing, students are expected to complete a total of 138 credit hours by the end of their fourth year of studies.
These are divided as follows:
· University Requirements 37 Credits
· College Requirements 50 Credits
· Marketing Program Requirements 51Credits
Credits Total 138 Credits
University Requirements
Students working towards the bachelor’s degree of Marketing must complete a total of 37 credit hours in University requirements. The 37 credit hours in University general educational requirements for Bachelor program are as follows:
A. University Core Requirements (34 credits)
▪ 6 credits of Arabic: ARAB 101 and ARAB 201
▪ 15 credits of English communication skills: ENGL 100, ENGL 101, ENGL 102, ENGL 203, and ENGL 206
▪ 3 credits of Social and Cultural studies: SOCS 101
▪ 3 credits of Computing: IT 100
▪ 6 credits of Mathematics: MATH 100, STAT 100
▪ 1 credit of Physical Health Education: PHE 101
B. University Elective Requirements (3 credits)
· One 3-credit non-business elective courses
College Requirements
Students working towards the bachelor’s degree of Marketing must complete a total of 50 credit hours in College requirements.
The 50 credit hours in requirements for Bachelor program are as follows:
A. College Core Requirements (50 credits)
▪ 6 credits of Accounting: ACCT 110 and ACCT 215
▪ 17 credits of Business: BUSS 110, BUSS 200, BUSS 210, BUSS 440, DCSN 305 and MATH 204.
▪ 6 credits of Economic: ECON 211, ECON 212.
▪ 3 credits of finance: FINA 110
▪ 3 credits of Management Information System: INFO 200
▪ 3 credits of Marketing: MKTG 210
▪ 3 credits of Human Resource Management: HRM 120
▪ 3 credits of Supply Chain Management: LSCM 220
▪ 3 credits of computing: CSC 100
▪ 3 credits of General Management: MNGT 110
Program Requirements
To graduate with a bachelor’s degree of Marketing program, students must complete 51 credit hours in Business and Management courses which are:
A. Program Core Requirements (42 credits)
▪ 41 credit hours BUSS 400, BUSS 460, MKTG 315, MKTG 320, MKTG 325, MNGT 328B, MKTG 330, MKTG 390, MKTG 420, MKTG 430, MKTG 440, MKTG 460, MKTG 470, MKTG 480.
▪ One credit hour: A summer internship in Business (BUSS 346) is a 1 credit course which is required for a two-month period in the third year of studies. By the end of their internships, students have to write and submit a report to their advisors who are full-time faculty members.
B.Elective Requirements (9 Credits)
▪9 credit hours to be chosen from the following courses: ACCT 322, BUSS 490, FINA 215, INFO 400, LSCM 320, LSCM 435, HRM 460, MNGT 420, MKTG 435, MKTG 450.
